Nine Random Thoughts on Off-line Promotion

Here are 9 random thoughts on off-line promotion of your on-line business:

Side Note: This article was written in 2007 so some of the references may be out-of-date.

  1. Remember to include it on your letterhead, fax cover sheets and invoices.

  2. Include it on your voice mail in-box message.

  3. Put it on your company car or van.

  4. Remember to include it on your email signatures.

  5. Put it on promotional items like pens, fridge magnets, coffee mugs, caps, t-shirts, and uniforms.

  6. Include it on all your customer communication such as brochures, posters, newsletters, business cards, postcards, and flyers.

  7. Put it on any stickers used for packaging and shipping your products.

  8. Remember to mention your website address during radio or TV interviews, and any speaking engagements.

  9. Always put it on your press releases.

Most of these will seem obvious, but these basics are often missed…

I hope you find this short list helpful.

By Brad Trupp © 2007